Weeks of build-up. The content goes out, the comments roll in - "this looks amazing," "you're SO inspiring." People sign up for your free event.
The vibes are immaculate.
And then...most of them don't show. The ones who do bring great energy and share their love for your free content in the chat, followed by... crickets.
The cart opens quieter than it should be. Low conversions, and a whole lot of "this is amazing!" that never turned into a single sale.
That puts you on the back foot from the start. You find yourself opting out of the launch midway through when you should have been fully showing up and promoting it every day.
Here's what I know after helping women launch for over a decade: this isn't a you problem, and it's usually not a knowledge problem either. You're genuinely good at the hard part — the audience, the content, the energy. But you've been told to launch on vibes and just go for it... and vibes, on their own, don't convert. What's missing is the strategy underneath them — and someone in it with you who can see what you can't from inside your own business.
Have you been launching, but the results never seem to match your effort?
Answer me honestly, business owner.
You're still ALL IN on this business. But if the next launch goes like the last one, you know you'll start questioning everything.
You suspect something specific is off — the offer, the emails, the event — but you can't diagnose it yourself. You're too close to it.
You've launched before, and you know the results should have been better. You're still not sure exactly what went wrong
You've bought a launch course (maybe more than one). You either didn't finish it — or you did everything it said, alone, and it still didn't deliver.
Let me guess...right now you're here:
You're new to launching, your standards are high yet you've been putting off your first launch because you're just not sure what to do
Imagine in 8 weeks' time: the launch is done, the money is in the bank, and you know exactly why it worked.
Launching stops being a gamble and becomes a skill you can use again and again.
If you relate to any of this...there is nothing wrong with you.
But I'm just going to say it - it's not the market. It's the way you're launching.
While there's no shortage of information out there, what you're missing is personalised strategy and 360 support by your side as you launch.
Someone beside you, pointing out the blind spots while also cheering you on every step of the way.
You're done launching on vibes and hoping it works out — you want strategy underneath the energy
You want someone experienced looking at your actual offer, emails and event — not another course telling you what to do in theory
You want to stay in your launch all the way through, instead of quietly backing out the moment it goes quiet
You're ready to make this the launch you finally feel proud of — and keep the skill for every launch after
Is this you?
You might have done the courses, listened to the podcasts...even launched a couple of times on your own, or with a coach who tells you things like 'that's a great idea, go girl' but never actually shows you how, or gets into the details with you.
Ready to stop putting off your launch, or launching to crickets?
For coaches and experts ready to launch in the next 8 weeks — whether it's the relaunch that finally performs or a first launch done properly.
This is not a course.
It's an implementation sprint where you launch with me in it with you: my eyes on every asset, feedback at every step, and someone in your corner at the exact point launches usually fall apart. In 8 weeks, you'll run a launch that actually pays you — and leave with a launch skill you'll use every time you sell.
ACTION TAKERS
What's included inside Action Takers:
Each week we have a group coaching call (5 people max) where I will guide you on what needs to be done that week to stay on track, and then we jump into Hot Seat Coaching so you leave with a clear action plan.
Weekly coaching calls
what's included:
Whether it's built or you're building it, we make sure what you're selling is set up to convert before you launch it — because no amount of great promotion fixes an offer that's off.
Audit: Your Offer
what's included
VALUE - $3000
VALUE - $399
Your free event is where the sale is won or lost. Existing content or brand new, I'll make sure yours actually leads people to buy — not just love it and vanish.
Audit: Your webinar or challenge content
what's included:
The sequence that does the heavy lifting — reviewed and tightened so it sells, whether you're refining last launch's emails or writing them for the first time.
Audit: Your Launch Emails
what's included
VALUE - $399
VALUE - $399
Your hardest-working asset, given my eyes before it goes live — whether it exists already or we're building it in the sprint.
Audit: Your Sales Page
what's included:
Telegram support the whole way through so you can get answers and coaching in between calls — so you're never stuck, second-guessing, or quietly opting out of your own launch
Voicenote Coaching via Telegram
IN YOUR POCKET COACHING
VALUE - $2000
VALUE - $499
Jodine McIntyre - Social Smarty
"With Action Takers I had my most successful launch ever, doubling both my membership and my monthly recurring revenue for my business.!"
Chloe Johnson, eCommerce coach
"Within 6 weeks, I had run my first Masterclass and launched my online course which resulted in 11 students. This was a huge buzz and I'm even more motivated to create a killer course that's going to get my students amazing results."
Now that the hard work is behind you (a huge congratulations to you), it's time to debrief before we go our separate ways. We will look at what you've learnt, what worked well, and what could be improved, with the data guiding us every step of the way.
WEEK SIX
Debriefing & Future Planning
The messy middle. The week launches are won or lost — and the week you won't be doing alone. Daily momentum, real-time feedback on what to send and say.
WEEK FIVE
Make The
Sales
This week you will be running your free launch event, such as a webinar or challenge. I will make sure that you have everything you need to be set up for success for this! I will also be on hand to answer any questions, and provide any mindset or accountability support you might
need at this time.
WEEK FOUR
Live Launch Event in Action
It's time to start promoting your launch event. I will guide you on how to get as many people into this event as you can during this week of promotion, and how to keep these people engaged until your free event begins. It's also time to finalise any assets you need for your event, and I'll be on hand to support you in this.
WEEK THREE
Launch Event Promotion
Now that you've got your plan, it's time to start creating the assets you'll need to launch. Think launch runway social media content, webinar registration pages, sales pages and launch emails. I will be on hand to guide you, provide feedback and keep you moving forward.
WEEK two
Launch
Prep
During the first week, I will work with you to find out exactly where you are, and we will craft your action plan for the coming six weeks.
We will look at quick list growth strategies to action immediately, and plan out your unique launch event such as a webinar or challenge.
WEEK one
Launch Clarity & List Growth
week 7 & 8 are for overflow - for those who need a little more time to launch due to other commitments and workload - i'll be on hand to support you on weekly calls and on telegram. THIS GIVES YOU FLEXIBILITY WHILE ALSO BEING A SPRINT THAT YOU COMMIT TO.
The little details that make the big difference!
Did someone say bonuses?
A private Kickstart Strategy Call. We map your entire launch before or on week one — so your 8 weeks are spent on taking the action, not deciding.
Private Kickstart Strategy Call with Lou
Bonus One
My plug-and-play launch email templates. The swipe files I use myself — so you're never staring at a blank screen.
These will save you hours upon hours of time.
Launch Email Templates
Bonus Two
VALUE - $499
VALUE - $299
Jodine McIntyre - Social Smarty
“Before signing up for Action Takers I had launched my membership a few times but I always felt like I wasn't doing as well as I could and I also had a habit of losing momentum. Lou's programme was exactly what I needed! It was a push to keep moving, advice on what to do next, someone to review all my launch assets and someone to turn to when it got difficult. With Action Takers I had my most successful launch ever, doubling both my membership and my monthly recurring revenue for my business. I highly recommend Action Takers for anyone who is ready to level up their launches!”
"I had my most successful launch ever, doubling both my membership and my monthly recurring revenue for my business."
Chloe Johnson - Marketing Cafe
“Before Action Takers, I was constantly putting off my launch because I wanted to have my course created first. But as I continued to onboard more 1:1 clients, that goal was getting further and further away. Action Takers was exactly what I needed to finally make it happen. Within 6 weeks, I had run my first Masterclass and launched my online course which resulted in 11 students. This was a huge buzz and I'm even more motivated to create a killer course that's going to get my students amazing results. I couldn't have done it without Lou's support and all of her amazing templates and check-lists which helped fast track the entire process. If you're constantly putting off your launch, Action Takers is exactly what you need.”
"Within 6 weeks, I had run my first Masterclass and launched my online course which resulted in 11 students."
What's the investment for 8 weeks of launch support inside Action Takers?
well, this sounds amazing.
Weekly Coaching Calls for 8 weeks - Hot Seat Coaching, Accountability & Mindset
Kickstart 1:1 Coaching Call and Personalised Launch Roadmap
Everything you need for a successful launch, in one place.
YOUR INVESTMENT
Voicenote Coaching Support via Telegram
Audit: Your Offer
Audit: Your Launch Event Content
Value $1000
Value $3000
Value $497
Value $997
Value $399
Total Value = $9189
Here's everything you're getting inside Action Takers
Audit: Your Launch Emails
Audit: Your Sales Page
Value $997
Value $2000
Plug-and-play Launch Email Swipe Files
Value $299
Sally Prosser had her biggest launch to date by adding strategy to her launch
Leeann Bassett launched a new course and had 40 students in her first intake
Carla McNeil & her team made $30k on their first launch
Louise C turned her experience into an in-demand online course offer to upskill others in her industry, and sold out her first launch!
THESE business owners have ACHIEVED SUCCESS WITH LAUNCHING BECAUSE THEY CHOSE TO SURROUND THEMSELVES WITH SUPPORT
I've worked in marketing for nearly 20 years, across multiple different industries. I'm a digital marketing native, starting out in the industry when it started to boom. Anything online, I've done it.
After growing a successful digital marketing agency, I started to experience burnout, and knew there was a better business model out there for me, that delivered on fulfilment but also lifestyle and freedom.
I became a coach and realised this is what I'm best at - helping and supporting other women as they make the moves to achieve their dreams of freedom - financial, time and lifestyle freedom.
I've managed over $1.5m in ad spend, launched for 9 years, and seen inside hundreds of launches. I can spot what's broken in yours...because I'm not in it like you are, and I offer objective in-depth feedback so you can achieve the best results ever.
I'm a business & Marketing coach, mum & lifestyle lover who is obsessed with HELPING women find more freedom in their business
Hi, I'm Lou Blakely.
Meet your COACH!
It's equal parts strategy and mindset - I'll be there to give you the loving kick up the butt when you need it, are at risk of ghosting your launch, or are feeling overwhelmed
You get in-depth audits of your launching materials with specific changes and recommendations - this is unheard of in most programs
It's not a course - there's no endless curriculum or endless videos to get through - I give you what YOU need and that's it
It's an 8 week sprint, so there's no time to NOT take action or procrastinate - we make decisions and move.
ACTION TAKERS is different because...
THE OUTCOME
You're brand new to online business — no offer, no audience, no customers yet. Build those foundations first.
You want to learn about launching before committing to actually doing one. This is a launch, not a class.
The investment would put you under real financial pressure. This program can't be your rescue plan — it works best from stability, not desperation.
You'd rather watch how it's done than do the work. Every person coming into this must launch - taking the action and launching IS what this program is.
This program is for a certain type of business owner. It's not right for you if:
You're prepared to get in and do the work: you're buying my eyes and a launch date, not a library
You've launched before and it underperformed OR you don't want that to ever happen to you so you are seeking the right support from the start
You have an established business with real revenue, and an offer that's ready to launch (or a really clear idea on what your new offer is that you'd like to launch)
Action Takers is right for
you if:
Common Q and As:
I have a question...
Perfect! This program is for you. It's perfect if you've already got launching knowledge but for whatever reason, you either didn't launch, or you did launch and you weren't happy with your results and you didn't launch again.
Action Takers is not a course, it's coaching-based and is focused on getting you to take the action you need.
Past participants have taken courses such as DCA where they didn't succeed, but when they had the full support inside Action Takers, their results were phenomenal!
I’ve already done a course on launching, how is Action Takers different?
The simple act of asking this question tells me that you need this program. Because there is always a reason NOT to launch, and those reasons will only grow over time. It's truly time to take action.
I don't know if or when I will be running this again (I haven't run a cohort of Action Takers since 2024 so putting it in the diary for the future is not the right move).
I don't have time right now, will you be running this again?
You don’t! It doesn't actually make much difference to the launch but recent launches gives us a base to work from. If you don't have your offer created yet, we still sell it as you would an existing offer (and then you create it once you've got buyers). You do need to understand what your audience wants, and a very clear offer plan in place though.
Do I need to have an existing program, online course or membership?
Yes ideally you have an audience of at least 1000 people and this could include your existing network.
However, if you already have established credibility but you're lacking an audience, we can work with that, as we can use some authority-building strategies to get people you know involved in your launch.
Do I need an existing audience?
Action Takers is focused on an open and close style live launch because that is what is most effective, and is going to give you the highest chance of success.
Once you've live launched once, you can consider going evergreen from there however I recommend to start with a live launch which is why this is the focus in Action Takers.
I want to go evergreen, can I do that inside Action Takers?
They will be on Tuesdays AEST, at a range of times so there's something to suit everyone. They will be a mix of 8am AEST, 10am AEST and 5pm AEST. A full schedule is released at the beginning of the cohort.
There will also be replays for every call, with the opportunity to submit questions in advance.
What time are the group coaching calls?
Lou x
You show up. You post, you build the audience, you bring the energy — and you're genuinely good at it. People love your free content. Your engagement is great. From the outside, it looks like it's all working.
But you've watched other people launch and sell out... while yours fell flat. And somewhere along the way you started wondering if it's just not going to happen for you.
Maybe you took the course and tried to do it all alone, with zero support. Maybe you've had coaching before — the feel-good, high-vibe kind — and while you enjoyed it, it never actually moved the numbers. Maybe you've stopped launching altogether, because trying and hearing crickets hurts too much to keep doing it.
Here's what I want you to hear: it was never you. And it was never that you didn't work hard enough.
What you've been missing is strategy underneath the vibes — and someone actually in it with you. Not another course. Not a big group where you're one of hundreds and your questions go unanswered. Someone looking at your offer, your emails, your event, and telling you exactly what to change.
There's no point growing a bigger and bigger audience if no one's buying. (Ouch, I know. But it's true. You need to make money from this, so you can finally move away from one on one.)
An audience is only powerful when it converts. That's what we fix here.
Five spots. Eight weeks. My eyes on everything, and me right beside you — so you can finally have the launch that works.
Watching everyone else's launches work — and quietly wondering why not you?
It's time to grab your spot (5 spaces only!)
READY TO GO?
Weekly Coaching Calls for 8 weeks - Hot Seat Coaching, Accountability & Mindset
Kickstart 1:1 Coaching Call and Personalised Launch Roadmap
Everything you need for a successful launch, in one place.
YOUR INVESTMENT
Voicenote Coaching Support via Telegram
Audit: Your Offer
Audit: Your Launch Event Content
Value $1000
Value $3000
Value $497
Value $997
Value $399
Total Value = $9189
Here's everything you're getting inside Action Takers
Audit: Your Launch Emails
Audit: Your Sales Page
Value $997
Value $2000
Plug-and-play Launch Email Swipe Files
Value $299
