But instead? You’re working round the clock serving your clients, sacrificing your weekends and constantly feeling like you’re behind the eight ball.
I know when you set out to start your business you were daydreaming about all the free time you’d have — lunch with friends on Friday’s, Pilates at midday, holidays throughout the year and a whole lot more of *whatever makes you happy*
Let's be honest...
You’re answering to multiple clients a day, attending back-to-back Zoom calls, responding to constant emails and have even given up your weekends because there’s not enough hours in the day. You’re feeling exhausted and wish you were spending the time building your own business dreams and not someone else's.
I see you there — aspiring course creator, service-provider and freedom-seeking freelancer, putting in the hours, climbing the client-ladder and hustling to get the to-do’s done.
SOUND FAMILIAR?
You know that launching a course in your genius zone will give you the time freedom you seek, while being able to design a life that brings you more joy than stress...except you’ve been putting it off because you don’t know where to start.
I bet you're wondering when the ‘freedom’ part of owning a business will kick in while you dream of a business that’s actually scalable.
You know your genius zone, expertise and knowledge. You know you've got a great course in you that could help a lot of people.
But when it comes to actually marketing your course, you have no idea where to start. You’re worried you’ll spend countless hours scripting and recording lessons, only for it to flop and no one buy!
We can be the best *insert your expertise here* in the room, with the greatest transformation in mind, but without a clear offer, scalable launch strategy and on-point message, selling your course will feel hard, frustrating and overwhelming.
Which is probably why you’re here…
You just need a repeatable strategy to get there. A simple framework to follow and the support to feel empowered throughout every launch.
Business shouldn’t feel this way — it should feel fun, simple and achievable.
"I was a student in Money Makers 1.0 and it was amazing. I’ve gone on to have 3 successful launches of $10-20k. I can highly recommend this and working with Lou is the best."
- Leeann Bassett, LinkedIn Coach
"I've gone on to have 3 successful launches of $10-$20k"
STUDENT RESULTS
I'll show you how!
And? Start to enjoy that freedom-feeling of being an online business owner.
Take every Friday off to do whatever you want!
So you can confidently reach your audience with ease without the fear of *where is my next sale coming from*
Have a sales system that *actually* sells
With a new income stream that attracts unlimited customers without requiring any extra work from you.
Earn more $$$ effortlessly
So you have more time for fun-activities and to enjoy yourself, just like you should as a freedom-seeking business owner.
Run your business on only 10-20 hours per week
What if you could...
just imagine...
In fact, it saved my business when I burnt out due to the constant demand of client work, and gave me the options I needed to thrive in business.
Now I help you create this for yourself.
I know what it's like TO SEE THE NOTIFICATIONS COME IN WHILE you're OUT FOR A WALK, ON HOLIDAY OR AT A LONG LUNCH...
There is no sweeter feeling in business than making sales on a product that you've already created.
I’m also an advocate for women making more money, growing their wealth so that they have the freedom to live the life they want - because isn’t that what this entrepreneurial journey is all about?
I know that launching is the most effective way to grow your business, your cash and your wealth in a way that feels good for you while doing what you love.
You just need a little know-how, a seamless (and proven) strategy and the support to get there.
Seriously, launching has allowed me to:
- Add an additional $100k to my business which meant I could quit doing 'done-for-you' work as a marketing specialist because I was burnt out.
- Become known as an expert in my field and help over a thousand women build their businesses with the information I shared in my first course.
- Generate multiple six-figures in digital products and online course sales, all while working less and having more fun.
And the best part? I’m here to help you do the same.
Launch strategist and freedom-seeking online business expert for course creators and service providers who are ready to make more cash, grow their impact and enjoy a whole lot more freedom.
Hi, I'm Lou!
With this program, you can.
Build your audience while also making money.
Cancel all the 1:1's in your calendar!
Have a proven system to successfully launch a course, that you can use anytime you want a cash injection.
Have the mindset tools to work through any moment of self-doubt in your launch.
Make more money in a way that works for you and your lifestyle!
Imagine if you could...
A 12 week live experience for service-providers, aspiring course creators and freedom-seekers who are ready to make more money, grow your course sales and enjoy more of *whatever you want, whenever you want*.
MONEY MAKERS
INTRODUCING
So you can start launching and stop stressing — even if you’ve never launched before, have a small audience and don’t have a dream offer yet.
No stress strategy
So you can confidently launch your course, grow your cash and enjoy more freedom
Step by Step
Repeatable System
So you can follow along easily yourself, no matter your ability, and use my templates to take fast action
Simple systems & processes
This Program is Focused on Getting You Results in 3 Core Ways
That's not all, when you join MONEY MAKERS you'll also GET these RESOURCES:
A mindset lesson is provided within each and every module
Get the mindset support you need
while you launch
for launching
Mindset Tools
A supportive community while you
move through the program
Private and only accessible by those
in the program
SUPPORTIVE FACEBOOK GROUP
Money Making Community
Get additional guidance and accountability as you move through the program.
Ask your questions on Zoom with Lou
for 12 weeks
Weekly Group Calls
4 Phases of online lessons that will guide you step-by-step through your first online course launch.
Access anytime, anywhere on a secure portal.
LIFETIME ACCESS
Money Making Curriculum
valued at $199
Don't feel comfortable with the tech? I have an extensive tech library for you, with thorough video tutorials and step-by-step PDF documents so you can make anything happen in your launch.
TECH LIBRARY
valued at $199
Want to know exactly what to do, and when? My processes will walk through the exact steps to achieve anything in your launch.
STEP BY STEP PROCESSES
By the end of this course, you will have a system in your business that will make you money for years to come.
But Money Makers is about more than just making you more money. It’s your ticket to building the life you want where you step into the driver's seat of your business, become well-known as the expert that you are, impact way more people and stop trading time for money.
- Finalise your Dream Offer, whether you're just getting started or you already have an offer
- Learn the 3 launch types and choose the best one for you, based on your needs and your market.
- Go through my Messaging Framework process so that your offer is positioned to attract ideal buyers, and you know how to speak to your audience from the launch runway all the way through to doors close!
- Build a high-converting sales page based on my Sales Page Framework.
Lay the foundations for success
PHASE 1
- Get your Launch Runway up and running, with great email and social media content to position yourself and your upcoming offer prior to launch.
- Use my Path to Purchase Plan to create a high converting and strategic free launch event. This includes instructions on how to structure your event, exactly what content to share, and how to pitch your event.
- Know exactly what to share at each point of your live launch event to strategically turn your audience into buyers.
- Promote your launch event use the ACA Content Framework so you know exactly what to say, and when.
Prepping for Launch Success
PHASE 2
- Run your free launch event with confidence using my templates and step-by-step processes.
- Show up with confidence with the mindset resources included in every single module, specific to that part of the process.
- Open the doors to your program or course, and make your first sales and welcome your first students!
- Use the ACA Content Framework to create high-converting content during every step of your open doors period.
Your Launch in Action
PHASE 3
- End your launch with a bang, and close the doors to your offer.
- Survey your audience so you can get real customer insights to help you in your next launch.
- Go through my debrief process, identify any gaps, and use that data to make a plan for your next launch.
- Take a well-deserved break!
- Celebrate what you just achieved, and give yourself a big pat on the back for showing up for yourself and your dream business.
Reset, Replenish & Review
PHASE 4
Plus! When you join Money Makers, you’ll also get access to extra bonuses…
But wait! There's even more...
If you're looking to save time, these plug-and-play email templates are going to change the game for you! Know what to say in your emails, with easily-customisable templates to make your own!
Email 'Plug & Play' Launch Templates
Bonus One
$199 VALUE
$199 VALUE
Get the know-how you need to confidently create your course. From tech, to course content and productivity hacks. This masterclass covers it all.
Online Course Creation Masterclass
Bonus Two
$99 VALUE
If you don’t have an offer yet or need to improve it, this 5-day mini course will help you craft a high-converting offer to launch with.
Bonus three
Create Your Dream Offer (Mini Course)
$199 VALUE
$199 VALUE
These two breathwork audios have been specifically created to support your nervous system while you launch, by breathwork practitioner Kirsten Morrison.
Nourish Your Nervous System: Breathwork Audios
Bonus four
$199 VALUE
$199 VALUE
What's the investment?
well, this sounds amazing.
Pricing is in USD. Upon purchase, you will get access to Module 0 & Module 1, and the bonuses. You will then get access to one module per week as part of the live cohort, starting on Monday 26th May 2025.
sign up now
$275
4 MONTHLY payments of
sign up now
$997
1 payment of
PAY IN FULL
& SAVE
usd
usd
payment plan
- Chloe Johnson, eCommerce Coach
"I was constantly putting off my launch because I wanted to have my course created first. But as I continued to onboard more 1:1 clients, that goal was getting further and further away. By working with Lou, I ran my first Masterclass and launched my online course which resulted in 11 students. This was a huge buzz and now I'm even more motivated to create a killer course that's going to get my students amazing results. I couldn't have done it without Lou's support and all of her amazing templates and check-lists which helped fast track the entire process."
"I had my first $10k launch."
- Jodine McIntyre, Social Media Trainer
"I had my most successful launch ever, doubling both my membership and my monthly recurring revenue for my business"
STUDENT RESULTS
Sally had her biggest launch to date by adding strategy to her launch
Leeann launched a new course and had 40 students in her first intake
Carla & her team made $30k on their first launch
Louise C turned her experience into an in-demand online course offer to upskill others in her industry, and sold out her first launch!
THESE business owners have snagged their one-way ticket to business freedom, will you?
If that's you, the name of this program likely puts you off anyway. That's ok - this just isn't for you.
You don't like making money
This isn't one of those! You'll need to show up and do the work after your purchase to get the results. But I'm there to show you how it's done.
You're after a get rich quick scheme
This training is for digital products only.
You want to sell physical products
This is not for you if...
but will this work for me?
And reap the rewards of a freedom-focused online business and fall in love with what you do all over again.
You’re ready to transform the way you
show up in your business
So you can confidently live the life you want, without limiting your business potential
You’re craving more time & freedom
...in your current business and know it’s not sustainable
for much longer
You’re feeling overwhelmed, overtired and overworked
This is for you if...
but will this work for me?
If you never start, you’ll never know what’s possible and you’ll continue climbing the client-ladder as you watch your competitors build thriving online businesses simply because they started.
here's the thing:
let's get started
Hit the road running with this awesome bonuses to help you succeed.
Over $1000 worth of amazing bonuses
With step-by-step processes to make any tech headache melt away.
Tech Library
You get access to all future live rounds of the course, as well as monthly Q&A's & a supportive community-led group.
A supportive community
Everything you need to successfully launch your online course.
The Money Making Curriculum (4 Phases)
When you buy Money Makers, you get all of this!
ok, let's recap!
I'm ready. Let's go!
get started today
How many course sales would you need to make to get your money back from this investment?
If you're selling a signature online program or a group coaching program, it would be 1 or 2 sales.
If you're selling a mini course, it would be 4-5.
With Money Makers, you will achieve that quickly and get into pure profit.
Common Qs and As:
I have a question...
Did you take action from that course?
Can you confidently create content, grow your audience and live-launch your offer to convert your dream customers? If not, Money Makers is where you need to be.
I’ve already done a course on launching, how is Money Makers different?
This is exactly why you need to do Money Makers - so you can create more time and freedom in your business and life. It’s also a self-paced course so you can take part in the course and watch it online 24/7 from anywhere in the world.
Do this course, take aligned action and you’ll no longer be time poor. Promise.
I’d love to do Money Makers, but I don’t have time right now.
You don’t!
In fact, I recommend that you launch your course before creating it so that your time, energy and focus is spent on marketing and audience building. I’ll show you how inside Money Makers.
Do I need to have my course ready when I launch?
You don’t need a large audience to launch, in fact this process will teach you how to grow your audience while you launch.
Inside Money Makers I’ll show you exactly how to grow an audience while making money at the same time, even if you're starting from scratch.
Do I need an existing large audience?
You will need software to launch your course. An email service provider, a page builder and a course portal to host your content. All the tech-details will be explained in the course so you can confidently choose the correct platform for your business and course. While Kajabi is what I recommend, there are other options to suit your individual situation.
What extra costs are associated with launching?
Money Makers is different because it’s more step-by-step than any course I’ve seen and is the reason it was created. I provide training and processes for every step of the launch process. This course is designed to reduce overwhelm every step of the way and focuses on the logical and strategic aspects while combining mindset in each module so you can overcome what’s holding you back as you go through each stage - which is crucial in building launching confidence.
How is Money Makers different from other courses on launching?
Each week during Money Makers Live in 2025 cohort, I will be running a live group session, where I will doing a recap of the content for the week, plus answer your questions and provide accountability to keep you moving forward.
What's involved with the weekly group calls?
Launching the first time is a big project because this is a business model that depends on doing the work at the start, and then benefiting from that work for years to come. With that in mind, you can expect to spend 5-10 hours per week on average across this program.
Do the work upfront and reap the rewards for years to come.
How much work will I have to dedicate to my first launch?
I am committed to making Money Makers the most supportive and stress-free launching experience there is on the market that builds your confidence, makes you money and gives you the freedom you desire to live the life you want.
If within the first 7 days you are not satisfied with the training and don’t think the course is right for you, all you have to do is email me within 7 days and I’ll provide a refund to you, no questions asked. That’s my promise.
Your worry free guarantee
risk free
Lou x
You didn’t set out to start your business and enjoy the freedom and flexibility of working for yourself only to end up being stuck on the client hamster wheel, feeling stressed and overwhelmed and with zero time to do anything that brings you joy, like take a holiday, go out for lunch or enjoy a Pilates class.
You deserve to live the life you want, to enjoy the freedom of working when it works for you and to build a profitable, scalable, money-making business.
You deserve to be seen and heard online and attract the customers of your dreams, who value your work and who are ready to be empowered by your knowledge.
You deserve to have an online business that positions you as the expert and attracts people who are ready to buy from you.
You deserve to feel happy, successful, empowered and confident in what you’re teaching, offering and selling. And enjoy the whole process, too.
If you’re ready to level-up your launch strategy, reap the rewards of a freedom business and make more money doing what you love, then I’d love to help you.
To the ambitious business owner, service provider and future course creator, who is dreaming of more freedom in their life…
i'm all in