When it comes to running a leveraged online business that gives you your time back while also giving you unlimited income possibilities, you need software and tools to make your life easier. Investing in the right software can absolutely change the game for your business.

Here are the best tools I have personally used, either for my own business or for my clients. I highly recommend everything on this list. If something is not on this list, it’s likely I’ve tried it and I didn’t like it.

There are some affiliate links in this list. That means that if you sign up to the software and pay fees I may get a small commission.

I’ve tried most of them, and in my books Kajabi is the best platform there is for hosting your online courses and memberships.

Kajabi is an all-in-one course platform, but its strength lies in the way you can host your digital products. It is simple and intuitive to use for your customers, and provides an excellent experience. It is also straightforward and easy to learn for course creators.

If you consider yourself a bit tech-phobic, Kajabi is the way you will get up and running the fastest. There is excellent support on hand from the Kajabi team too.

Kajabi also includes all the marketing tools you will need to get started, such as email marketing, checkouts and a landing page builder.

It’s worth investing in the right tool that has everything you need, and for that you simply cannot go past Kajabi.

You can get an extended 30 day free trial of Kajabi here >>

Online Course Platforms

Want to have amazing pages on Kajabi but just aren't the type to design it yourself? Grab a template from Launch in Style! They are super easy to use, and keep your brand cohesive and looking pretty. ou simply change the colours and fonts to your own, and off you go. These templates save you hours of work trying to create your own.

View the templates in the Launch In Style store here >>

If you can't quite swing the cost of Kajabi, the next best option is Thrivecart. It's a one time fee, so while it's more of an outlay upfront, there is no recurring monthly cost. I do believe this is changing before the end of 2023 though, so get on it! Thrivecart is primarily a checkout cart, however it now includes a basic (but perfectly fine) course area, and is now adding landing pages and other features. The checkout cart is so good, I use it even though I have Kajabi. 

Get Thrivecart here! >>

kajabi landing page templates


Email Marketing

I personally use Drip for a variety of reasons, and I love it! I recommend Drip to all my clients who want to have a dedicated email tool (meaning they don’t want to use Kajabi).

I've tried most other marketing platforms, from Keap, to Active Campaign to ConvertKit. And I like Drip the best, hands down. 

Why? It has a beautiful user interface, and I've never had an issue with deliverability. It also integrates with most other software which is very handy. 

It starts at just $19 / month depending on the size of your list. 

Check out Drip here >>



Landing Page Builders

This is a great option if you already have a place to host your online course, but it doesn’t provide landing pages suitable for registration pages and sales pages. It’s very affordable too, at only $37 a month on the lowest plan. It’s not an all in one tool, it’s just for building pages but it’s great. They have lots of gorgeous templates so it’s really easy to get up and running. 

Check out LeadPages here

Quiz Builder


If you’re focused on growing the size of your email list, a quiz is a great option. Something quirky that will not only help you meet your lead generation goals, but also provide a fun and interactive experience for your new leads! Interact is a great easy to use and affordable option. 

Check out Interact here >>

Evergreen Countdown Timer

If you’re running evergreen offers that are only available for a certain period of time, then you need an automated countdown timer like Deadline Funnel.

You can embed this countdown timer either on your sales page or inside your emails.

Check out Deadline Funnel here >>


Video Hosting


Many online course software doesn't include the hosting of your videos. If yours doesn't, Vimeo is a great option. It's a tool I've used for years in my business! It’s cost-effective, you have total control over the privacy settings and you can change the colours of the video functions to suit your brand!

Check out Vimeo here >>

Webinar Software


Sure, you can host your webinar on Zoom, but if you're looking for the next level and super-schmick option, Demio is a really great option. 

You can customise everything, set up reminder emails, and use pop-ups and polls within the webinar itself. It will also give you all the stats you need to figure out how well your webinar went! 

Check out Demio here

SEO Tools


Unless you're an agency, you don't need to spend over $100 a month on a tool like SEMRush or Ahrefs. Instead, there's a much cheaper option that will give you everything you need with SE Ranking. 

It allows you to easily track your keyword rankings in the SERPs and keep track of your overall website performance. 

Check out SE Ranking here


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Welcome friend! I'm your new launching & marketing bestie. Pull up a seat and stay for awhile.

Lou xx