10 Lessons from 100 podcast episodes (that relate to your business)

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Welcome to Episode 108 of the Online Course Creator Show

When I started this podcast, I had a small audience, not many listeners, and more doubts than downloads.

Now, 100+ episodes later, I’ve built an asset that brings people directly into my world – from clients, connections and collaborations. But it didn’t happen overnight, and it sure wasn’t easy. This episode is a raw reflection on the real path to sustainable content and visibility. If you’ve ever launched something (a podcast, a course, a business) and wondered, “Why isn’t this working yet?”, you need to hear this.

I share the exact mindset shifts, strategies, and tools that helped me keep going, even when very few were listening. From sticking it out during low-download months to choosing tools that save time and sanity, this is the behind-the-scenes no one talks about.

I also dive deep into what actually moved the needle: batching episodes to avoid burnout, building systems that made consistency possible, and using long-form content as the backbone for all my marketing. Plus, the uncomfortable truth: your results don’t always show up at the same time as your effort. But they do show up…if you stay the course.

So whether you’re in podcasting, course creation, or any kind of online business, this is your reminder to keep going. Reps matter. And starting small doesn't mean you're doing it wrong. It means you're in it for the long haul. Keep going…because your future self will thank you.

What I cover in this episode:

• What to do when your podcast (or content) isn’t getting traction
• Why long-form content outperforms social media
• The #1 mindset shift that kept me going through slow growth
• Systems, batching + tools that made consistency doable
• The power of “building when no one’s watching”
• Why most creators quit before the results show up – and how to not be one of them
• How investing in tools can save time, money and sanity

Resources & Links Mentioned:

• Episode 100: Celebrating 100 episodes and a deep dive into Money Makers
• Episode 50: 5 Lessons From 50 Podcast Episodes
• Buzzsprout – my podcast host (sign up here and get a $20 credit)
• Riverside – what I use to record and edit the show
• Chat GPT
• Kajabi – get your free 30 day trial here

Got questions about launching or hitting your own version of freedom? DM me on Instagram — @loublakely_

Enjoy the episode,
Lou xx

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