The Difference Between Your Course and Your Offer

Welcome to episode 24 of The Lou Blakely Show.

In this episode I’m diving into a very important topic and something that is vital to wrap your head around if you want to be successful selling online courses and other digital programs online.

It’s the difference between simply creating and selling a course, vs. creating offers!

This is important because just offering up your product to your audience is not going to result in the flow of customers you want for your newest online course or program.

Too many people experience the situation where they spend a lot of time putting a course together, only for it not to sell. I do not want this to happen to you!

So this is why learning how to create an offer is important.

In this episode, you will learn: 

• Why creating a course with simple product marketing doesn’t convert to sales
• What is an offer and how is it different from your product?
• The key parts of an offer to attract the right customers and see success online

Enjoy!
Lou xx

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