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I'm an online marketing coach and launch strategist who loves helping female grow successful online businesses!
Hi, I'm Lou!
Welcome to Episode 110 of the Online Course Creator Show
Thinking of using LinkedIn to grow your online business, but not sure where to start? Whether you're a course creator, coach, or service provider, LinkedIn can be one of the most powerful platforms to build visibility, connect with aligned clients, and grow your authority – without burning out trying to keep up with the algorithm.
In this episode, I’m joined by Leeann Bassett, social media trainer and course creator, to talk about how she’s leveraged LinkedIn to grow her business. We dive into the mindset shifts, strategies, and simple steps you can take to confidently start showing up and making LinkedIn work for you.
Whether you’re brand new to the platform or looking to refine your strategy, this conversation is packed with practical takeaways.
Inside this episode, we cover:
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Why Leeann has doubled down on LinkedIn after using all the social platforms for years
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3 easy ways to get traction on LinkedIn (that don’t require posting!)
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The type of content that works really well on LinkedIn right now
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How Leeann uses LinkedIn during a launch
Meet The Guest – Leeann Bassett:
Leeann Bassett is a LinkedIn trainer and social media consultant who helps business owners and professionals build their visibility and credibility online. With 22 years’ experience as an educator, Leeann brings patience, clarity, and a talent for breaking down complex ideas into easy-to-understand steps – making LinkedIn manageable even for absolute beginners.
Leeann offers flexible learning options to meet diverse needs: from self-paced online courses for DIY learners to personalised 1:1 training, bespoke team sessions, and practical workshops delivered both online and in person.
Known for her calm, relatable approach, Leeann empowers others to confidently become visible on LinkedIn, turning uncertainty into genuine business opportunities.
Find out more about Leeann Bassett:
Connect with Leeann on LinkedIn here
Check out Leeann's website and services here
Other episodes on the Online Course Creator Show featuring Leeann Bassett:
Episode 31: Going from no online course to 4 successful launches with Leeann Bassett
Episode 96: How Leeann used one repeatable system to launch multiple online programs
Enjoy the episode!
Lou xx
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