May 28, 2021
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I'm an online marketing coach and launch strategist who loves helping female grow successful online businesses!
If you want to launch and sell a digital product, you’re likely wondering if you should do a live launch with a defined open and close cart period, or just make it available all the time.
There are two ways to sell a digital product effectively – launching live or using an evergreen sales funnel (which basically means automated with people continuously signing up to your funnel).
Live launching is self-explanatory – you’re running the launch in real time, you’re showing up at the same time as your audience, and there is a definitive open cart date and close cart date. These dates are set, so they are the same for everyone who is taking part in your launch.
An evergreen sales funnel still has most of the moving pieces you have in a live launch, but the key difference is that its automated. So people enter your sales funnel at unique times based on when they first start clicking. They will all get shown your offer at different times, and the shopping cart will close at different times. For example, people will have 72 hours to purchase the special offer. While you don’t need to be showing up live, you do need some extra automation to make this possible.
The evergreen option is very attractive to a lot of people because it sounds amazing to have people buying your digital product every day while you’re off doing other things! And it is…
…but, there’s a few things you should know first.
Before I get onto that, there is one other option that I do not recommend, yet I see a lot of people doing. This is when you create your digital product such as an online course first, then you pop it up on your website and cross your fingers that people buy it. I do not recommend doing this, and I don’t consider this a launch or an evergreen funnel. Technically you could call it evergreen, but it’s not going to make much of an impact on your business.
So now that we’ve got that out of the way, let’s look at what option is best for you.
One is not better than the other, both live launching and an evergreen funnel have their place.
It just depends on where you’re at.
My recommendation is to live launch first, and launch 2-4 times first, before you look at setting up an evergreen funnel to sell your digital product.
You should launch live at least once, but preferably two – four times. This is to make sure that your digital product is appealing and people are willing to pay for it.
Once you know that you have a digital product offer that sells, you can move onto the evergreen sales funnel.
The big bonus of this is that you can pre-sell your course to make sure people actually want it. This can save you weeks or months of your time creating something that doesn't sell.
So what are you waiting for, go-better? Check out my favourite ways to live launch here.