How Chloe had a 10k launch with a tiny audience

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Welcome to Episode 102 of the Online Course Creator Show

In today’s episode, I’m joined by one of my amazing clients, Chloe Johnson from The Marketing Cafe – an e-commerce mentor and marketing strategist who turned her expertise and past success as a 7-figure store owner into a profitable online course using the exact launch system I teach inside Money Makers.

We dive into Chloe’s journey of launching with a small audience, her mindset breakthroughs, and how learning a proven system gave her the clarity and confidence to finally bring her course to life.

Inside this episode, we cover:

• Why Chloe delayed launching for nearly a year (and what changed everything)
• What surprised her most about learning how to launch properly
• The power of pre-selling your course before it’s even created
• How she made $10K from her very first launch with under 300 followers
• What’s next for her course and how she’s growing a scalable business model

Meet Our Guest:

Chloe Johnson is a 7-figure eCommerce founder who’s obsessed with helping women grow profitable, sustainable online stores –  without the burnout.

She turned her own side hustle into a $1M+ brand while working part-time, then sold it to live life on her terms.

Now, she teaches other women how to do the same through her proven SCALE Growth System™️, featured inside her eCommerce course and soon-to-launch Accelerator Programme.

With 15+ years in marketing and eCommerce, Chloe brings real-world experience, smart strategies, and no BS.

📍 Website: https://marketingcafe.online/
📱 Instagram: https://www.instagram.com/ecomm.marketing.cafe/

Resources & Links Mentioned:

• Join Money Makers here → https://loublakely.com/mm

Enjoy the episode!

Lou xx

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