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Welcome to Episode 98 of the Online Course Creator Show
Think launching is just about email sequences and social media hype? While those play a role, your biggest results often come from the things your audience never sees.
In this episode, I’m sharing the simple but powerful behind-the-scenes sales strategies that can double your launch results — especially if you have a small (or brand new) audience.
Whether you're preparing for your very first course launch or want to amplify your next one, these tactics will help you connect more deeply and convert more buyers.
What You’ll Learn in This Episode:
- The secret strategy that quietly fills your program before you even launch
- How to build deeper relationships with your warm leads (without being weird)
- Why these tactics matter more than ever in 2025
Episode Timestamps
00:00 – Why launching isn’t just about big numbers
03:32 – The shoulder tap strategy explained
07:44 – How to build deeper rapport post-webinar
13:12 – Offering calls to help fence-sitters make a decision
17:58 – The power of personalisation (and why it scales surprisingly well)
Resources & Links Mentioned:
Ready to stop attracting followers who never buy — and start building a launch list full of ready-to-invest action takers?
Inside my free masterclass, I’m breaking down how to create a money-making course or program in 2025 — with strategy that actually works right now. We’ll cut through the fluff, ditch the outdated launch advice, and help you make your next launch the one that changes everything.
Sign up here: loublakely.com/masterclass
Enjoy the episode,
Lou xx
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