Welcome to Episode 97 of the Online Course Creator Show
You don’t need a massive audience to have a successful launch – you need the right people.
In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything.
I’ll walk you through how to start calling in people who are actually ready to invest.
What You’ll Learn in This Episode:
Why bigger audiences don’t always mean bigger launches
How to speak to the identity of your dream buyer (not just their pain points)
Why your free launch event may be turning people away from buying
Episode Timestamps
00:00 – The launch strategy that’s missing from most advice
03:30 – Why “maths” won’t save your launch if you’ve got the wrong people
05:58 – Why you’re attracting freebie-seekers (and how to stop)
09:40 – The mindset shift that makes selling feel easier
14:30 – Why value-heavy content can actually hurt your launch
18:15 – How to avoid overwhelming people in your free launch event
22:01 – What actually converts browsers into buyers
Ready to stop attracting followers who never buy — and start building a launch list full of ready-to-invest action takers?
Inside my free masterclass, I’m breaking down how to create a money-making course or program in 2025 — with strategy that actually works right now. We’ll cut through the fluff, ditch the outdated launch advice, and help you make your next launch the one that changes everything.
Grab your fave mocktail and join me as I dive into the world of online courses, launching and creating a freedom-based business for go-getting women in business.
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(with your host Lou Blakely)
Welcome! I'm your new launching & online marketing bestie. Pull up a seat and stay for awhile.
