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Welcome to Episode 93 of the Online Course Creator Show
Thinking about launching an online course, but feeling stuck because you don’t have a fancy website, perfect branding, or a professional photo shoot booked? You're not alone. These common “to-dos” can feel essential — but in reality, they’re often just distractions that delay your success.
In this episode of The Online Course Creator Show, I’m debunking the myths around what you really need to launch — and helping you ditch the unnecessary fluff that might be holding you back.
If you're a busy service provider or coach who wants more freedom and income (without waiting for the perfect moment), this episode is for you.
What You’ll Learn in This Episode:
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Why you don’t need a website to launch your course
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The truth about branding, photography, and copywriting — and when (or if) you need them
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How to launch without a big budget for ads
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Why “being fully booked” is not a prerequisite for creating a course
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The real deal on audience size and how much reach you actually need
Episode Timestamps
00:00 – Why so many smart people delay launching their course
02:46 – Do you really need a perfect website? (Spoiler: no)
05:45 – Branding myths: what really matters when launching
08:13 – Do professional photos make a difference?
10:30 – Why you can skip the copywriter (and what to do instead)
12:59 – Don’t waste your first launch budget on ads
15:31 – The myth of needing to “sell out” your 1:1 first
17:18 – How big your audience really needs to be
Resources & Links Mentioned:
Ready to launch your course without the overwhelm?
Money Makers is my signature program that teaches you how to launch your course without needing a big audience, fancy website, or ads budget. If you’re ready to get scrappy, simplify your strategy, and start making real income with your course — you’ll love this program.
Get on the waitlist here
Enjoy the episode,
Lou xx
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