First impressions count. It’s never been truer online, as it becomes a very crowded space and people can only absorb so much information in one day. So how are you going to fight against the clutter? By writing great headlines, that’s how! If your blog post is great but your headline doesn’t pull readers in, […]

If you’ve ever written a blog that you thought was fantastic but pushed publish only for it to fall flat, then you need to read this article. Perhaps you were expecting more shares and comments, or just more traffic. Whatever the case, it’s obvious that your article wasn’t as attractive as you thought it might […]

How do you attract potential customers and make them know, like and trust you? By creating kickass content, of course! While some people see this as incredibly time consuming, it really is the fast track to position yourself as an expert. This could take years if you’re trying to build a profile the old fashioned […]

In this digital world that we live in, it makes sense that online advertising gives a better return than print advertising. It’s the perfect way for small businesses to get attention and often outdo the big boys with the big budgets. However because it’s not quite as easy and quick as people would have us […]

It is incredibly tempting to invest in advertising to grow your business right away. But it’s not always the best option. Here’s how to know if you’re ready for online advertising. Not sure what I mean about online advertising? I’m talking Facebook ads, Google ads, and retargeting. The whole gammut, the things that will really […]

If someone knew nothing about your business, but was looking for your local services, would your business come up in a Google search? When it comes to local business, Google is the go to for people who are searching for a local product or service. When you’re in a new area and not sure where […]

It seems everywhere we turn in the entrepreneurial world, someone is talking about how great Facebook ads are. I love Facebook ads just as much as the next person. But there’s some situations where Facebook ads just aren’t the answer for you, at least not yet. Here’s four instances where you shouldn’t be using Facebook […]

Have you ever been in a position, perhaps in a past corporate job, where you’ve had an enquiry from someone who could be legitimate but you’re not really sure as they have a hotmail or gmail address? You don’t really have time to do the research so that’s all you’ve got to judge. I have. […]

When you’re creating a business from scratch, money is tight. You don’t want to splash out on anything that isn’t going to make you money. But spending money on things which you might consider as luxuries are sometimes really worth it. They can make your life easier and help your business to grow. The three […]

Starting a new Facebook page from scratch can be scary, with no followers, and it’s quite easy to resort to spammy tactics to get more followers, fast. While you may consider buying likes as a way to grow your following, it will negatively affect your social media efforts over time. Your engagement won’t be great, […]