The truth is too many businesses rely solely on social media to grow their business. Yes it’s glamorous, it’s fun, and it’s easier to spend a day connecting on Facebook than it is updating pages on your website. But if you’re going to withstand the ups and downs of business while various social media platforms […]

The first time I ever left New Zealand, I was 21. I hopped on the big flight from Auckland to LA to work at a ski resort in California. That winter was spent snowboarding for hours every day. I’d only just learnt the winter before in NZ, so I was very green to it all. […]

Brace yourself, but did you know that there are other ways to advertise online other than Facebook ads? Or the traditional Google Adwords written ad? Alright, I realise you did know that. But most people don’t venture far from the above, if at all. So I’m sharing with you five different ways that you can […]

When it comes to choosing an online marketing strategy, of course you need to do your research first. Whether you’re going to get someone else to do it or do it yourself, it will take a time or money investment and you want to make sure it will be worth it before you get started…am […]

Content. We all know we need it. Creating consistent content and getting it in front of your existing audience is the engine that grows a business online. Content marketing serves a lot of purposes. It creates visibility and awareness with your ideal customer. It can position you as an authority in your niche and build […]

It’s increasingly hard to decide where you’re going to spend your limited marketing budget and time when it comes to running your own business. There is always something new to try, and then there are the more tried and true strategies. Which one are you going to use? If you’re a bit overwhelmed by it […]

Have you ever been online browsing products, gotten distracted and then seen that exact same product in front of you a few hours later? How can that be?! I get asked this all the time, usually followed by the statement “I want to do that!”. But what is it? It’s called retargeting. Or Google likes […]

I’m sure we’ve all sat in our office at some point and filled in a fun online quiz to find out our personality type rather than focusing on what we should be doing…right?! Or how about those quizzes that tell us where we should be living in the world, or maybe even what our spirit […]

Consistent actions done over time will result in progress. But only if they are the right actions. You can be meticulous about making sure you’ve got content posting every single day for the next month on Instagram, Facebook and Twitter, but does that mean you’re going to be successful? Hell no. So what is your […]

It’s easy to get caught up in all the social media metrics, like how many followers we have, how many people we’re reaching and what our engagement rate is. But from a business building point of view, these are only vanity metrics. What does that mean? Vanity metrics are nice to have, but they aren’t […]