Consistent actions done over time will result in progress. But only if they are the right actions. You can be meticulous about making sure you’ve got content posting every single day for the next month on Instagram, Facebook and Twitter, but does that mean you’re going to be successful? Hell no. So what is your […]

It’s easy to get caught up in all the social media metrics, like how many followers we have, how many people we’re reaching and what our engagement rate is. But from a business building point of view, these are only vanity metrics. What does that mean? Vanity metrics are nice to have, but they aren’t […]

First impressions count. It’s never been truer online, as it becomes a very crowded space and people can only absorb so much information in one day. So how are you going to fight against the clutter? By writing great headlines, that’s how! If your blog post is great but your headline doesn’t pull readers in, […]

If you’ve ever written a blog that you thought was fantastic but pushed publish only for it to fall flat, then you need to read this article. Perhaps you were expecting more shares and comments, or just more traffic. Whatever the case, it’s obvious that your article wasn’t as attractive as you thought it might […]

How do you attract potential customers and make them know, like and trust you? By creating kickass content, of course! While some people see this as incredibly time consuming, it really is the fast track to position yourself as an expert. This could take years if you’re trying to build a profile the old fashioned […]

In this digital world that we live in, it makes sense that online advertising gives a better return than print advertising. It’s the perfect way for small businesses to get attention and often outdo the big boys with the big budgets. However because it’s not quite as easy and quick as people would have us […]

It is incredibly tempting to invest in advertising to grow your business right away. But it’s not always the best option. Here’s how to know if you’re ready for online advertising. Not sure what I mean about online advertising? I’m talking Facebook ads, Google ads, and retargeting. The whole gammut, the things that will really […]

If someone knew nothing about your business, but was looking for your local services, would your business come up in a Google search? When it comes to local business, Google is the go to for people who are searching for a local product or service. When you’re in a new area and not sure where […]

It seems everywhere we turn in the entrepreneurial world, someone is talking about how great Facebook ads are. I love Facebook ads just as much as the next person. But there’s some situations where Facebook ads just aren’t the answer for you, at least not yet. Here’s four instances where you shouldn’t be using Facebook […]

Have you ever been in a position, perhaps in a past corporate job, where you’ve had an enquiry from someone who could be legitimate but you’re not really sure as they have a hotmail or gmail address? You don’t really have time to do the research so that’s all you’ve got to judge. I have. […]