When you’re creating a business from scratch, money is tight. You don’t want to splash out on anything that isn’t going to make you money. But spending money on things which you might consider as luxuries are sometimes really worth it. They can make your life easier and help your business to grow. The three […]

Starting a new Facebook page from scratch can be scary, with no followers, and it’s quite easy to resort to spammy tactics to get more followers, fast. While you may consider buying likes as a way to grow your following, it will negatively affect your social media efforts over time. Your engagement won’t be great, […]

Anticipation, excitement, relief. You’ve just spent weeks, maybe even months, on the new website. Even if you’ve outsourced, you’ve done a significant amount of work on it, and it’s launch day. Your business is about to soar to new heights! Or is it? Often times a website will launch with the big announcement on social […]

Small business marketing is tough. Often budget is tight, there is too much to do and not enough time. We’ve all been there. Here’s what I’ve learnt from running my own business but also managing the marketing on behalf of many small businesses. 1. You will never be done with marketing Too many business owners […]