If you want to launch and sell a digital product, you’re likely wondering if you should do a live launch with a defined open and close cart period, or just make it available all the time.  There are two ways to sell a digital product effectively – launching live or using an evergreen sales funnel […]

Live launch vs. evergreen funnel: The best way to sell your digital product

Online Courses & Digital Products

sell digital product

When launching a digital product, it’s not enough to just put it out there and expect people to buy. Instead, you need to create an experience! This is so they can sample your goodness, get to know you and then trust you enough to buy from you.  That’s why creating a launch event is so […]

My 3 favourite ways to launch a digital product

Online Courses & Digital Products

Imposter syndrome. It really blows my mind how common it for us female online entrepreneurs to battle with imposter syndrome, and a tendency to feel like a fraud. Like we’re not worthy of success, or we don’t know enough. Who are we to be showing up online and sharing our expertise?!?! And this usually happens […]

How to deal with imposter syndrome in your online business

Mindset & Energetics

dealing with imposter syndrome

Have you created an online course or membership to add an extra income stream into your business, but it’s not selling?  You’re not alone.  There are usually 3 key reasons why your amazing new product isn’t getting the volume of sales that you hoped for.  1. Not enough people are seeing your digital product  There […]

3 Reasons Your Digital Product Isn’t Selling

Online Courses & Digital Products

It’s a new year and the internet is awash with everyone setting new goals, New Year’s resolutions, and intentions for the year ahead.  It’s easy to get swept up in it all, especially since human beings have been setting resolutions at New Years for over 4,000 years (source: History.com). It’s basically ingrained into us.  Yet […]

How to hit your goals in 2021 (even after the motivation has faded)

Entrepreneurship, Mindset & Energetics

reaching goals in 2021

It’s nice to believe that every online business succeeds, but it couldn’t be further from the truth. There are many people packing up their laptops and heading back to the cubicle.  So how can you guarantee that your online business will succeed, even in an economic climate that’s uncertain at best?  Well…success leaves clues!  There […]

5 Key Steps To Building A Booming Online Business 

Digital Marketing, Entrepreneurship

Booming Online Business

“Facebook Ads don’t work”. “Complete waste of money and time” “I don’t even know if the ad worked or not” These are real responses when I asked the beautiful ladies in my audience if they’d tried Facebook Ads. Yikes!  At this point, I definitely realised that there are a lot of people out there in […]

The 4 Must-Have Foundations For Facebook Ads Success

Digital Marketing

facebook ads success

It’s true that businesses who invest in online advertising on platforms like Google Ads and Facebook™ Ads are able to skyrocket their visibility and sales a lot faster than businesses who choose organic free methods.  So why isn’t everyone investing in paid advertising to grow their business?  One big thing holding online entrepreneurs back is […]

Google Ads vs. Facebook Ads: Which one is best for your online business? 

Digital Marketing

Have you been thinking of creating an online course for awhile now, but you haven’t taken any steps towards turning it into a reality? If so, this blog post is for you.  I know that there’s a lot of online entrepreneurs out there who would love to have a course. Another way to make money […]

3 Common Mistakes to Avoid When Creating An Online Course

Online Courses & Digital Products

common mistakes to avoid when creating an online course

Do you have a free offer that you’re using to grow your email list, but despite all your efforts you’re not getting as many sign-ups as you’d like? Maybe you’re looking at your ads and they seem to be doing well in terms of clickthrough rate and cost per click so it doesn’t really make […]

How to improve your landing page conversion rate & get more leads

Digital Marketing

landing page conversion rate

I’m Lou Blakely, and I’m here to help you transform from stressed-out freelancer to a freedom-based business built on your terms, where you get to experience more free time, an income that is not capped by the hours you have in the day (or the energy you can muster), and a life where you get to impact thousands of people.

Hi, I’m Lou!

Meet your MARKETING BESTIE

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Welcome! I'm your new launching & online marketing bestie. Pull up a seat and stay for awhile.

Lou xx